| The client is one of the largest groups in Sweden that publishes and distributes newspapers and possesses over 40% of the total newspaper circulation in Sweden. While the challenges from new multimedia entities forced the client to have a new system developed to exploit new markets and improve the newspaper distribution system. ExperExchange together with a local Swedish company completed and implemented a Newspaper Distribution Management System (NDMS). After the NDMS was implemented, by leveraging PDAs and internet technology, not only was the subscription response time reduced but also the client gained the opportunity to access the market data more promptly and completely. The NDMS also assisted the client to increase its advertisement revenue significantly and gain success in exploiting a new market among teenagers. "The NDMS assists us in grasping opportunities earlier in the new marketplace", the client said. For detail of this case study, please email to: IT_Consulting_Team@ExperExchange.com |
